At Golf City, Level 4 of Bangsar Shopping Complex (BSC), ASTRO launched the London 2012 Olympic in 3D and for the second time the Special TV Pass. The launch was announced by Vice President of Sports Business, ASTRO, Mr Lee Choong Khay.
“We are very pleased to present the biggest ever coverage of the London 2012 Olympic Games in Malaysia, in partnership with Astro. Malaysians can expect the most comprehensive broadcast of the Olympic Games. This includes a 3D channel on ESPN 3D for the first time, as well as extensive coverage in high definition (HD) and standard definition(SD) that is a testament to our commitment to showcase the best television viewing experience of the Games to Malaysians,”
– Mr Adam Zecha Executive Vice President, Head of Sales for SEA, ESPN STAR Sports.
ESPN 3D
ESPN STAR Sports is the official broadcaster of the London 2012 Olympic Games on Astro, and Astro customers can look forward to the biggest and most extensive coverage in Malaysian history. This includes 24-hour coverage on 10 dedicated ESPN STAR Sports channels covering the Games with LIVE and first-run coverage in both HD and SD, as well as on a dedicated 3D Channel on Astro.
Astro’s coverage also includes an additional interactive channel that features programme details, quizzes and a ‘mosaic’ screen that allows sport fans to navigate between channels fluidly on these channels;
- ESPN (Astro Ch 812),
- STAR Sports (Astro Ch 813),
- ESPN HD (Astro Ch 832),
- ESPNEWS (Astro Ch 818)
during the Games.
Astro B.yond HD customers subscribing to the Sports pack can catch over 200 hours of exciting 3D coverage throughout the Games, with a mix of LIVE action, as well as highlights of the Games. This will include the Opening Ceremony [July 28th (Sat) at 4am] and the Closing [August 13th (Mon) at 4am] ceremony, as well as other popular Olympic events such as athletics, swimming, diving, gymnastics and many more. All those will also be available in 3D for the very first time.
“With the 3D Olympic coverage this year, Astro customers can definitely look forward to a whole new immersed viewing experience” said Mr. Lee Choong Khay, Vice President, Sports Business, Astro in his opening speech.
Astro B.yond HD customers can truly enjoy the London 2012 Olympic Games in spectacular 3D EVERYDAY, from July 28th until August 13th on the dedicated 24-hour Olympic channel on Astro (ESPN 3D, channel 838).
Note: Well of course you need the 3D spectacle like these
or maybe you still keep your wierd looking 3D glasses when you go for 3D movies at the theatre
SPECIAL TV PASS
ASTRO subscribers who do not choose the Sports Package are not left behind when they can subscribe to the SPECIAL TV PASS, via a one-time payment of RM50. The SPECIAL TV PASS will entitle Astro customers to a premium access with comprehensive coverage of the Games, without having to subscribe to the Astro Sports Pack on a monthly basis.
“We are also pleased to extend the Special TV Pass once again to Astro customers for the upcoming Games, allowing Astro customers flexibility and choice” he added.
SUBSCRIBING TO ASTRO SPORTS PACK / SPECIAL TV PASS
Astro customers who wish to subscribe to the Astro Sports Pack or the Special TV Pass can do so via the newly launched Astro Service Portal (Channel 200) – a brand new service that is available at the tip of your fingers via your Astro remote button.
Alternatively, please contact 1300 82 3838 or SMS ASTRO<space>Astro Acc No#SPORTS to 32888* (e.g. ASTRO 0812345678#SPORTS) to subscribe to the Astro Sports Pack. Non-Sports Pack customers who wish to subscribe to the SPECIAL TV PASS to the London 2012 Olympic Games can call us at 03 9543 9833. *Standard telco charges apply. Customers can also log on to www.astro.com.my/shop to subscribe to the Astro Sports Pack.
For more information, please contact:-
Ong Hsieh Lien, AVP Stakeholder Communications, Astro
Tel: 03-9543 6688 ext 2625
About Astro Malaysia Holdings
Astro Malaysia Holdings Sdn Bhd is Malaysia’s leading integrated media group with operations in 4 key businesses: Pay TV, Radio, Content and Digital. Launched in 1996, Astro today has a 50% penetration of TV homes in Malaysia or 3.1 million customers, making it a key pay TV operator in Southeast Asia. Astro broadcasts over 154 channels, of which 22 are in HD, is a leading edge innovator with its introduction of HD, 3D and PVR – a first in Malaysia, and also Video-On-Demand, Over-the-top content and IPTV service. It is the leading aggregator, creator and distributor of original multi-language content of various genres across multi-channels. Its radio network both terrestrial and digital covers all key languages cumulatively reaching 13 million listeners a week and ranked among the top 10 stations in the country. Its digital arm involved in digital publishing, applications and platforms as well as publication of entertainment and lifestyle magazines locally. For details, log on to www.astro.com.my
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.
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