Apple has been seeing its smartphone market share erode over the last several years as its simple-and-small line up of iPhones competed against model after model of low-priced, big-screened, fancy-featured Android-based handsets. But it looks like its latest iPhone 6 models — with their larger faces, 4G compatibility and Apple Pay support — may be helping it turn the tide a bit.
The latest figures from Kantar Worldpanel, the WPP-owned market research firm, found that in the last three months up to October 31, Apple’s share of smartphone sales grew in nearly every market, against lower or even declining sales of Android handsets — which, to be perfectly clear, are still leading the market overall by some margin.
Within Android, it’s a mixed bag of who is in the lead, depending on which country you are looking at. In China, Xiaomi is the market leader overall (more on this below), but in most markets Samsung remains on…
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