Is Online Booking Really Cheap?

How often do you book hotels online through booking services? There are many such services on the internet and sometimes we make the right choice or otherwise.

How cheap are bookings made through such services? That leaves to personal experience.

I made an online booking for the second time for a hotel in Tawau. This time I used and the process is a breeze. I manage to seal the booking within 10 minutes.

Some time back I made a booking too through an online service and of course its easy. Rates are competitive and much lower than the normal booking over the phone. However when I checked-in at the hotel, I was told that I can get a lower rate as walk-in guest. Well, I had already paid for the booking online.